Hey! This is a teaser of my last special report about Luxury & Long form storytelling. If you enjoy it, consider becoming a premium subscriber to access all my special reports!
When Luxury Brands take their time...
Some brands think that marketing is all about speed and precision. They advocate for shorter and shorter ads. They claim that less is more. However, many of the traditional rules of marketing don't apply in the luxury world.
In the age of 15s TikToks, time seems like the ultimate luxury and story-telling is key to the luxury experience. By creating 5, 10 or even 30-minute long videos, luxury brands get the chance to connect with their audience at another level.
In my latest special report, I share 85 examples of long form content (videos from 5 minutes to 2hr45).
It includes examples like:
💥 An 18-minute brand film imagined by Karl Lagerfeld for Chanel
💥 A 10-minute episode of The Simpson created by Balenciaga
💥 A 33-minute masterclass by L'Oréal
This special report's objective is to convince you that luxury brands have everything to win by creating long form video content for marketing purpose. It also highlights the 85 best examples of long form storytelling by luxury brands.
To access this special report (as well as the 18 other special reports) subscribe to What The Luxe Premium today.
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!