Luxury & Purpose

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

“Every dollar you spend . . . or don't spend . . . is a vote you cast for the world you want.”
― L.N. Smith, Sunrise Over Disney

Hello and happy Thursday!

In this special report I’d like to tackle a huge trends arising in consumer goods in general and in luxury in particular: purpose-led branding.

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