Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil
Welcome to the golden age of live streaming
We’re living in a golden age of video. Over 3 billion hours of content are watched on YouTube every day. People spend almost two hours sending and viewing Snaps daily and over 90% of all U.S. internet users watch videos on Facebook.
But have you heard about all the hype around live-streaming? It's everywhere. Live streaming is now possible on the largest platforms like YouTube, Instagram and Twitch. There's no doubt that broadcast video will be a central part of how we interact with technology in the next 10 years.
Selling via live videos is nothing new. Before social media and digital marketing became the latest trend, home shopping channels such as QVC and HSN were extremely popular. Who could have predicted that one day online luxury brands would be able to leverage these kinds of selling techniques?
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