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Everything has to change so that nothing changes
Times have changed. Luxury is not reluctant to digital anymore; it's actually the opposite. Luxury brands are desperately in need of skilled digital marketers to solve the industry's unique challenges.
Now is the time to gain insights into digital luxury and develop the perspective and skills necessary to thrive in the luxury sector. Now is the time to become a digital luxury marketer.
About the author
David Klingbeil is a digital luxury marketing expert who has published countless articles on the digital transformation of luxury, beauty and fashion brands.
He has taught digital luxury marketing at French business and fashion schools, HEC Paris and Institut Français de la Mode and has been a guest lecturer at NYU and Columbia University.
David is a born and raised Parisian, now based in NYC.