Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil
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When Luxury Brands take their time...
Some brands think that marketing is all about speed and precision. They advocate for shorter and shorter ads. They claim that less is more. However, many of the traditional rules of marketing don't apply in the luxury world.
In the age of 15s TikToks, time seems like the ultimate luxury and story-telling is key to the luxury experience. By creating 5, 10 or even 30-minute long videos, luxury brands get the chance to connect with their audience at another level.
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