WTL Premium

Most of what I write is free, and it will stay that way. The deep work is not.

WTL Premium is where I go past the news cycle. Full reports on one topic at a time, with data, real campaign examples and a clear point of view you can bring into your next meeting.

What you get

  • All 19 Special Reports. Focused deep dives on the questions luxury marketers actually face, from data and storytelling to gifting, craftsmanship and private labels.
  • The complete archive. Over 100 issues of the newsletter, with no paywall anywhere.
  • Everything new. Every premium issue and report I publish from now on.

Browse the full list of Special Reports to see what's inside.

Who writes this

David Klingbeil

I'm David Klingbeil, founder and CEO of Submarine.ai, a marketing intelligence platform that tracks how thousands of luxury and beauty brands perform on Instagram, TikTok and YouTube. I'm a professor of luxury marketing at NYU, I taught at HEC Paris and Institut Français de la Mode, and I've lectured at Columbia. Before all that, I worked in Google's advertising division. The Submarine data feeds what I write, so you get numbers and receipts, not just opinions.

Pricing

$19 a month, or $199 a year (13% off). Cancel whenever you want, in two clicks, from your account page.

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Common questions

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Yes. Your access runs until the end of the period you paid for, and you won't be charged again.

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Most readers do. You'll get a receipt by email for every payment, and yearly billing keeps it to one line on your expense report.

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