Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil
Why luxury marketers should start exploring Blockchain technologies immediately?
Have you heard about Bitcoin, a cryptocurrency whose market cap is around one trillion dollar? What about Ethereum, a blockchain-based platform that powers thousands of smart contracts and ICOs? The hype around the blockchain has been huge... Well, what if I told you that these technologies are gaining traction with luxury brands?
Blockchain is a versatile and revolutionary technology that can be used for numerous purposes, not just currency trading and transactions. While it might be a complicated and daunting technology, blockchain is here to stay. It has been attracting the attention of consumers and professionals for years now. Recent developments have made them truly useful to marketers in general and luxury marketers in particular.
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