Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil
When it comes to trends, data is your superpower.
Data and insight can teach you how to fly higher than the competition. Here’s why: data tells you what works and what doesn’t; data is constantly updated; and - if handled properly - it allows you to constantly tweak your efforts.
For example, if you don’t know whether a particular topic is popular among your audience (you don’t need smoking gun!). Then use tools such as Pinterest Trends, Exploding Topics or Google Keyword Estimator. It has never been as simple and as fast to get answers.
In my previous posts, I explained why you should start using Google Trends, Google Keywords Estimator, Answer the public and Facebook audience insights. In this one, I’ll share the final version of my Insights Guide that will take you through four more data sources that can help you get deep insights into your business:
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