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🔮💎 The 150 Luxury Campaigns that Mattered in H1 2026 - Special Report
The 150 brands that owned luxury and beauty video in the first half of 2026, ranked by views. 179 slides, free.
🔮💎 The Week Luxury Won the World Cup - What The Luxe #101
Dear all,
The FIFA World Cup 2026 is now officially over and What The Luxe is back!
In the stadium, the best teams in the world have competed against each other to gain the precious golden trophy (whose case is created by Louis Vuitton, by the way).
Outside of the
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🔮💎 The Luxury Beauty Industry Just Shifted - What The Luxe #100
Dear all,
It's been a while. I'm coming back with something worth your attention for the #100 episode of What The Luxe!
The Estee Lauder Companies x Puig potential merger is one of the most interesting strategic moves luxury beauty has seen in years.
I'
🔮💎 Luxury Branding vs Artificial Intelligence - What The Luxe #99
AI companies suck at Marketing...
... while Luxury Brands are the best at creating legendary branding.
Could there be an opportunity here?
What if OpenAI, Anthropic or even Mistral learned a few pages of the luxury marketing playbook?
That's one of the fascinating topics we've discussed with
🔮💎 How can AI enhance your creativity - What The Luxe #98
Dear all,
Every single week, AI seems to be disrupting our businesses even more.
And the speed of disruption is only going to increase in the future.
This is why it's so crucial to take some time and think about the meaning of AI and how to leverage
🔮💎 My 2025 Luxury & AI predictions - What The Luxe #97
Dear friends: Happy new year!
2024 has been wild and it sounds like 2025 will be even wilder.
To start the new year with a bang, I wanted to share 12 predictions on how luxury brands can use AI with you.
I was invited on the legendary podcast Some Future
🔮💎 What The Luxe #96 - The Florida Man
Life is all about the choices we make.
Imagine really wanting a fancy Hermès bag. You could either listen to experts who know all about buying luxury rarities, or you could do something crazy like that Florida man who stole 60 Hermès bags in broad daylight (see article below).
Whether
🔮💎 What The Luxe #95
Dear all,
In the luxury world, each week is unique. This is why each edition of What The Luxe is like no other, and always comes with its fair share of surprises.
The flow of news, product launches, shows and innovations is endless and keeps transporting us like we'