Become a better luxury marketer

Life is all about the choices we make. Imagine really wanting a fancy Hermès bag. You could either listen to experts who know all about buying luxury rarities, or you could do something crazy like that Florida man who stole 60 Hermès bags in broad daylight (see article below). Whether

Dear all, In the luxury world, each week is unique. This is why each edition of What The Luxe is like no other, and always comes with its fair share of surprises. The flow of news, product launches, shows and innovations is endless and keeps transporting us like we'

Will AI eat luxury? AI is on everyone's mind. Marketers worry it might eat their lunch soon. This fear hits close to home as Estée Lauder Companies cuts 5% of their workforce. It's like what happened in Big Tech a few months back, where AI made

Shining a bright light on luxury Dear all, In this issue of What The Luxe, we're shining a light on the bright spots of the luxury market. First up, the 'mob wife' aesthetic is making a splash, bringing a sense of bold, confident style to the

Dear all, January has always been a special month for luxury marketers. Its name comes from the Roman god Janus with his two faces gazing into the past and future. Our cue to reflect and dream big. For luxury brands, this means revisiting the roots while also eyeing the horizon

When AI is everywhere, become unpredictable! In today's fast-paced era, where artificial intelligence (AI) is everywhere, luxury marketers face a unique challenge: staying ahead of the curve. To survive, luxury marketers need to do what AI can't. They must tap into their inherent creativity, their willingness

Happy new year! Dear all, What a fascinating time to be in luxury! 2023 was an pivotal year for the luxury industry and 2024 is already starting strong. I'm sure the next 12 months will be full of surprises (wink Jacquemus), controversies (wink Guerlain Quantum) and news that

Dear all, It's been a whirlwind year since I transitioned from my role at Google a year ago. My time has been a mosaic of new beginnings. From consulting for dynamic brands to teaching luxury marketing to the bright minds at NYU. And not to forget, publishing 15