Dear all,
In the luxury world, each week is unique. This is why each edition of What The Luxe is like no other, and always comes with its fair share of surprises.
The flow of news, product launches, shows and innovations is endless and keeps transporting us like we're on a merry-go-round. Hopefully, nobody's getting motion sickness here.
Just as a merry-go-round dazzles with its bright lights and enchanting music, the luxury landscape captivates us with its ever-evolving beauty and innovation.
As we navigate through these captivating topics, remember that What The Luxe isn't just about keeping up with the luxury world; it's about experiencing the ride & feeling the excitement of discovery.
So, sit back, relax, and let us take you on another unforgettable journey through the world of luxury.
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
💡 Products & Trends
- Jacquemus' Next 'It' Bag Is Shaped Like a Nike Swoosh
- Pacifica Introduces New Line of Functional Fragrances
- How sneaker labs and incubators are changing the industry
- Why Your Favorite Jewelers Are Going All in on Bright, Bold, Colorful Gemstones
📺 Marketing and Advertising
- DSM-Firmenich wants to focus on health, flavors and beauty
- Lab-grown diamonds put natural gems under pressure
- Why scent marketing in fashion stores leaves you wanting more
- Kanye West reveals Super Bowl ad brought in nearly 20 million dollars
🛍️ Experience & Retail
- How fashion retail is fighting the rising in-store crimewave
- Why Buying Luxury Watches is a Waiting Game
- The future of luxury e-commerce is trending toward DTC
⛓️ Luxury Disruption
- Luxury brands are turning to blockchain for authenticity and insurance
- The Skincare Device That Dispenses Lab-Fresh Vitamin C on Demand
- e.l.f. Beauty launches “your best e.l.f.” for Apple Vision Pro
- Coach launches 'Find Your Courage' campaign featuring virtual human and celebrities
- L’Oréal harnesses AI for virtual beauty assistant
🌲 Sustainability & Purpose
- Anti-fur activists target Max Mara, Fendi at Milan Fashion Week
- Perfume ingredients: towards more sustainable extraction techniques
- L’Oréal USA Expands 2024 Inclusive Beauty Fund
💼 Business & Finance
- Farfetch founder steps down from CEO role
- Swiss watch exports struggle as luxury slowdown persists
- French exports of perfumes and cosmetic products continue to soar
✌🏼 Misc
- Rolex Wants to Send You to Watchmaking School for Free
- ‘Mob wife’ TikTok trend fuels indies’ leopard print sales
- Miami is the new beauty hotspot
Long form content (>1min)
L'Oréal Groupe - The Art & Science of Fragrance - The Manifesto ( 2m29 )
Christian Dior - LA COLLECTION PRIVEE - The expression of Dior's Couturier-Perfumer ( 1m04 )
Berluti - Berluti - The Art of Bespoke with Lambert Wilson ( 1m20 )
Jaeger-LeCoultre - In The Making: Blanking | Jaeger-LeCoultre ( 3m30 )
Short form content (<1min)
Cartier - Trinity 100: The Centenary Celebrations in New York, London, Paris ( 42s )
Estee Lauder - The Legacy Collection | Estée Legacy ( 16s )
LOEWE - LOEWE PRESENTS: THE LADYBUG / 天道虫 ( 31s )
Givenchy Beauty - L'INTERDIT MASCARA ( 30s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
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If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
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