Life is all about the choices we make.
Imagine really wanting a fancy Hermès bag. You could either listen to experts who know all about buying luxury rarities, or you could do something crazy like that Florida man who stole 60 Hermès bags in broad daylight (see article below).
Whether we make smart choices or wild ones, they all add up to shape our lives.
Right now, with everything changing so fast - especially with tech - it's a big moment for luxury brands to decide what they're going to do about artificial intelligence (AI). Now's the perfect time for these brands to get ahead by using new AI tools, making sure their teams know how to use them, and staying on top of the latest tech trends.
The future is here, and it's a chance for those who are ready to grab it.
Don't forget, in the world of business, the worst thing you can do is nothing at all. As we explore the latest in luxury, let's keep that in mind.
The choices you make next could be what sets your brand apart and makes it legendary.
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
💡 Products & Trends
- How to buy a Hermès Birkin bag
- Gap unveils collaboration with Palace
- Paris Fashion Week dominates digital audience
- Jacob & Co. Just Unveiled 3 Palatial Watches With Luxe Hard-Stone Dials
- Swatch launches art-inspired watch collection with Tate Galleries
📺 Marketing and Advertising
- DSM-Firmenich Partners with Interstellar Lab
- Tiffany & Co unveils a tribute to legacy, luxury & craftsmanship
- Luxury Alcohol Brands Hone in on Lifestyle Marketing
- Luxury for less: Target's collection with Diane von Furstenberg
🛍️ Experience & Retail
- Resale has evolved from a marketing play to a business driver
- More People Are Buying Art Online, as Digital Sales Rise to $11.8 Billion
- EBay dives deeper into the luxury resale space with the addition of apparel
- Harrods marking 175th anniversary with year-long celebration
⛓️ Luxury Disruption
- LVMH Names New Chief Data & AI Officer
- AI is helping fragrance companies unlock the sensational possibilities of smell
- A Scottish distillery has used AI to create rare whisky, and now it is selling the twin whiskies for $50,000
- How to invest in AI for luxury
✌🏼 Misc
- Fashionable People on What They Wear to Bed
- Buying a Rolex is easier than you think
- A Florida man stole 60 Hermes Birkin bags worth $1.8 million
- The ‘Titanic’ Door That Could’ve Saved Jack Just Fetched $718,750 at Auction
- These Indie Perfume-Scented Dryer Sheets Are a Laundry Day Game-Changer
Harry Winston - The Ultimate Emerald Signature Timepiece ( 27s )
Victoria's Secret - Bombshell Eau de Parfum | Victoria’s Secret ( 31s )
Hermès - Saut Hermès 2024 l That's a wrap! ( 1m45 )
Cartier - Cartier's ABCs of Creativity: P is for Paris ( 43s )
Louis Vuitton - Timothée Adolphe for the Paralympic Games 2024 | LOUIS VUITTON ( 1m )
RIMOWA - RIMOWA Hammerschlag | Nils Frahm ( 35s )
CHANEL - SUBLIMAGE – CHANEL Skincare ( 30s )
Fendi - Discover Fendi Selleria stitching ( 20s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
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