🔮💎 What The Luxe #96 - The Florida Man

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Life is all about the choices we make.
Imagine really wanting a fancy Hermès bag. You could either listen to experts who know all about buying luxury rarities, or you could do something crazy like that Florida man who stole 60 Hermès bags in broad daylight (see article below).

Whether we make smart choices or wild ones, they all add up to shape our lives.

Right now, with everything changing so fast - especially with tech - it's a big moment for luxury brands to decide what they're going to do about artificial intelligence (AI). Now's the perfect time for these brands to get ahead by using new AI tools, making sure their teams know how to use them, and staying on top of the latest tech trends.

The future is here, and it's a chance for those who are ready to grab it.

Don't forget, in the world of business, the worst thing you can do is nothing at all. As we explore the latest in luxury, let's keep that in mind.

The choices you make next could be what sets your brand apart and makes it legendary.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺 Marketing and Advertising
🛍️ Experience & Retail
⛓️ Luxury Disruption
✌🏼 Misc

Harry Winston - The Ultimate Emerald Signature Timepiece ( 27s )

Victoria's Secret - Bombshell Eau de Parfum | Victoria’s Secret ( 31s )

Hermès - Saut Hermès 2024 l That's a wrap! ( 1m45 )

Cartier - Cartier's ABCs of Creativity: P is for Paris ( 43s )

Louis Vuitton - Timothée Adolphe for the Paralympic Games 2024 | LOUIS VUITTON ( 1m )

RIMOWA - RIMOWA Hammerschlag | Nils Frahm ( 35s )

CHANEL - SUBLIMAGE – CHANEL Skincare ( 30s )

Fendi - Discover Fendi Selleria stitching ( 20s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

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