Will AI eat luxury?
AI is on everyone's mind. Marketers worry it might eat their lunch soon. This fear hits close to home as Estée Lauder Companies cuts 5% of their workforce.
It's like what happened in Big Tech a few months back, where AI made many jobs redundant.
But it's not all doom and gloom.
At What The Luxe, we celebrate the power of human creativity in luxury. Like when Jacquemus won the Neiman Marcus award for innovation in fashion, proving that creativity is still king.
We celebrate the power of purpose. Across all luxury categories, from fashion to watches and jewelry, there's a strong move towards sustainability. This shows that brands are thinking about the future in a positive way.
There's also exciting news on the M&A front. Rumors are swirling that L'Occitane might be bought by Blackstone. This could be just the start of more big deals in 2024.
It's a sign that, despite the challenges, there's still a lot of confidence in the luxury market.
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
💡 Products & Trends
- Adidas reveals plans to sell remaining Yeezy sneakers
- Celebrity beauty brands exceed $1bn in sales in 2023
- Tinder CMO shares plans for a fashion line
- Louis XIII Cognac reveals accessories collection
- France bans the term ‘cultivated diamond’
🛍️ Experience & Retail
- Tom Ford Eyewear launches flagship on Tmall Luxury Pavilion
- Amazon Europe launches luxury resale partnership
- Chanel wins case against luxury vintage reseller What Goes Around Comes Around
🌲 Sustainability & Purpose
- How the fashion industry can promote peace
- New Balance launches ‘Reconsidered’ resale programme
- Why Sustainable Fabrics Matter More Than Ever
- Swiss watchmaker says it's time to make luxury sustainable
- Vestiaire Collective launches new charity celebrity closet sale
💼 Business & Finance
- Estée Lauder Companies Announces Job Cuts
- Blackstone could buy L’Occitane in a valuation of US$4.9 billion
- Hermes vs Hermes: Turkish bookseller takes on French giant
📺 Marketing and Advertising
- Jacquemus receives Neiman Marcus award for innovation in fashion
- Watch e.l.f.'s Super Bowl ad
- Burberry turns Harrods “Knight Blue”
- LVMH launches third Métiers d’Excellence tour in France, Italy
- Why legacy beauty brands need TikTok, Instagram and marketing passion
✌🏼 Misc
- The Most Romantic Scent a Person Can Wear, According to Emily Ratajkowski
- Drake Just Dropped His First Fragrance Oil
- Michael Jordan’s NBA Finals-Worn Sneakers Sold for Record $8 Million
Long form content (>1min)
ROLEX - Rolex Sydney Hobart Yacht Race – Challenging sailors to their very core ( 23m44 )
Valentino - Valentino The Beginning of Red | Episode 3 ( 2m26 )
IWC Watches - Happy Lunar New Year from IWC! ( 1m )
Short form content (<1min)
Christian Dior - LA COLLECTION PRIVEE - NEW LOOK ( 25s )
Aston Martin - Luxury meets ferocity. ( 17s )
Bulgari - Serpenti Forever sunglasses | Bulgari Eyewear ( 38s )
Lancôme - Terre De Roses | By Lancôme ( 31s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
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