🔮💎 What The Luxe #94

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Will AI eat luxury?

AI is on everyone's mind. Marketers worry it might eat their lunch soon. This fear hits close to home as Estée Lauder Companies cuts 5% of their workforce.

It's like what happened in Big Tech a few months back, where AI made many jobs redundant.

AI generated - Prompt: Imagine Vogue's cover the day AI reaches singularity

But it's not all doom and gloom.

At What The Luxe, we celebrate the power of human creativity in luxury. Like when Jacquemus won the Neiman Marcus award for innovation in fashion, proving that creativity is still king.

We celebrate the power of purpose. Across all luxury categories, from fashion to watches and jewelry, there's a strong move towards sustainability. This shows that brands are thinking about the future in a positive way.

There's also exciting news on the M&A front. Rumors are swirling that L'Occitane might be bought by Blackstone. This could be just the start of more big deals in 2024.

It's a sign that, despite the challenges, there's still a lot of confidence in the luxury market.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🛍️ Experience & Retail
🌲 Sustainability & Purpose
💼 Business & Finance
📺 Marketing and Advertising
✌🏼 Misc

Long form content (>1min)

ROLEX - Rolex Sydney Hobart Yacht Race – Challenging sailors to their very core ( 23m44 )

Valentino - Valentino The Beginning of Red | Episode 3​ ( 2m26 )

IWC Watches - Happy Lunar New Year from IWC! ( 1m )

Short form content (<1min)

Christian Dior - LA COLLECTION PRIVEE - NEW LOOK ( 25s )

Aston Martin - Luxury meets ferocity. ( 17s )

Bulgari - Serpenti Forever sunglasses | Bulgari Eyewear ( 38s )

Lancôme - Terre De Roses | By Lancôme ( 31s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

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