🔮💎 What The Luxe #93

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Shining a bright light on luxury

Dear all,

In this issue of What The Luxe, we're shining a light on the bright spots of the luxury market.

First up, the 'mob wife' aesthetic is making a splash, bringing a sense of bold, confident style to the forefront. Meanwhile, the jazz era's influence on luxury signifies a revival of classic elegance, reminding us that some styles are timeless.

It's not just about fashion; it's a celebration of fearless self-expression. These are signals of a positive, vibrant future for luxury fashion.

Secondly, in the world of marketing and advertising, the return of Kim Kardashian as Balenciaga's ambassador and Gucci's climb to the top of the Vogue Business Index radiate success and confidence.

These moves are about creating and maintaining a powerful, optimistic brand image that resonates with consumers worldwide. It's a testament to the enduring allure of luxury brands and their ability to adapt and thrive in the digital age.

Lastly, the luxury experience is also riding this wave of optimism. Tiffany & Co.'s new flagship store on Alibaba’s Tmall Luxury Pavilion and Jacquemus' enchanting showcase in Provence are more than just retail expansions; they represent a bright, hopeful future for luxury retail.

These brands are creating immersive, memorable experiences that go beyond shopping, embodying the essence of what it means to indulge in luxury.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

Why is the 'mob wife' fashion aesthetic gaining momentum?
TAG Heuer Relaunches Eyewear With Three New Lines
Beauty and Wellbeing Trends for 2024
The next iteration of quiet luxury? The jazz era.
Wellness is Gen Z's latest obsession

📺 Marketing and Advertising

Kim Kardashian returns as Balenciaga ambassador
Gucci ranks ahead of Dior in Vogue Business Index
TikTok Shop or Instagram, paid or organic? Fashion and beauty executives compare strategies

🛍️ Experience & Retail

Jacquemus brings stars and surrealism to Provence
Tiffany & Co. opens flagship store on Alibaba’s Tmall Luxury Pavilion
Why Jimmy Choo, the Man, Opened a Fashion School

🌲 Sustainability & Purpose

Diana Ross revealed as muse of Saint Laurent - the end of ageism in fashion?
Porsche Just Unveiled Details for the First All-Electric Macan
Tarte launches global 'Kindness Tour' for 25th anniversary

💼 Business & Finance

LVMH’s annual earnings signal current direction of the luxury goods market
Elon Musk loses title as world’s richest person to LVMH's Bernard Arnault
Balmain accused of plagiarism

✌🏼 Misc

Scentbird Unveils Aphrodisiac Fragrances Ahead of Valentine’s Day
Rapidly growing luxury fashion storage company treats garments like fine art
Hublot’s latest watch costs $290,000 and it does not have a dial, hands or a rotor.