🔮💎 What The Luxe #93

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Shining a bright light on luxury

Dear all,

In this issue of What The Luxe, we're shining a light on the bright spots of the luxury market.

First up, the 'mob wife' aesthetic is making a splash, bringing a sense of bold, confident style to the forefront. Meanwhile, the jazz era's influence on luxury signifies a revival of classic elegance, reminding us that some styles are timeless.

It's not just about fashion; it's a celebration of fearless self-expression. These are signals of a positive, vibrant future for luxury fashion.

Secondly, in the world of marketing and advertising, the return of Kim Kardashian as Balenciaga's ambassador and Gucci's climb to the top of the Vogue Business Index radiate success and confidence.

These moves are about creating and maintaining a powerful, optimistic brand image that resonates with consumers worldwide. It's a testament to the enduring allure of luxury brands and their ability to adapt and thrive in the digital age.

Lastly, the luxury experience is also riding this wave of optimism. Tiffany & Co.'s new flagship store on Alibaba’s Tmall Luxury Pavilion and Jacquemus' enchanting showcase in Provence are more than just retail expansions; they represent a bright, hopeful future for luxury retail.

These brands are creating immersive, memorable experiences that go beyond shopping, embodying the essence of what it means to indulge in luxury.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺 Marketing and Advertising
🛍️ Experience & Retail
🌲 Sustainability & Purpose
💼 Business & Finance
✌🏼 Misc

Long form content (>1min)

Van Cleef & Arpels - Dance Reflections by Van Cleef & Arpels ( 3m28 )

Balmain - The Balmain Army shows out to support Olivier Rousteing's return to Men's Fashion Week ( 1m )

Balenciaga - Balenciaga Closet Campaign ( 1m )

Short form content (<1min)

Valentino - Valentino Le Salon ( 25s )

"I'm not a fashion designer" Pharrell Williams on His Role at Louis Vuitton ( 36s )

Sephora - Trending fragrances from Sephora. #fragrances ( 24s )

Prada - Fragments of individuality ( 11s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

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