🔮💎 What The Luxe #92

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Dear all,

January has always been a special month for luxury marketers.

Its name comes from the Roman god Janus with his two faces gazing into the past and future. Our cue to reflect and dream big. For luxury brands, this means revisiting the roots while also eyeing the horizon for what's next.

Take LVMH, which recently dropped a series of videos on how to pronounce its brands. It goes back to the basics of the brand in a quirky and amusing way.

It reminds me of a joke I make during some of the talks I give to beauty brands. The audience would always notice my heavy French accent in English and I would make fun of it by telling them that at least I knew how to pronounce "La Mer", "Le Labo" and "L'Oréal" the right way.

It's a nod to the essence of luxury brands – culture and heritage. As elegantly showcased by Boucheron's "histoire de style" video, linking jewelry and fashion in a mesmerizing dance.

Yet, January is also about peering into the crystal ball 🔮.

Everybody's trying to forecast the next trend.The buzz is all about AI, but let's not overlook others areas of disruption - such the burgeoning realm of connected objects.

With Louis Vuitton and Fendi unveiling high-end speakers, it seems luxury in 2024 is set to make a statement that's both loud and bold.

A sign that luxury will be loud and bold in 2024? Let's dive right into it...

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

What does the next-generation beauty consumer want?
Vetements launches children's clothing for the bold parent
Quiet and not-so-quiet luxury at Paris Fashion Week
Five key beauty trends for 2024 and beyond
Prices of second hand luxury watch brands on the decline in 2024

🛍️ Experience & Retail

How Macy’s is using personalization to retain customers
Schiaparelli stages sensational show, amid rumors of an acquisition
LVMH establishes its Métiers d'Art in the heart of Paris

⛓️ Disruption (AI, AR, VR, Web3 & The Metaverse)

Lamborghini Uses AI to Coach You on the Track
The debut of the Fendi x Devialet Mania speaker turned heads
Mango enters Roblox as it strengthens digital innovation

💼 Business & Finance

LVMH Fashion Group names Michael Burke as new CEO
VF Corp hackers steal data of 35.5 million customers
Kering acquires prime Fifth Avenue property for 963 million dollars
Balmain accused of plagiarism
LVMH’s annual earnings signal current direction of the luxury goods market

📺 Marketing and Advertising

Kim Kardashian returns as Balenciaga ambassador
Gyms are using the credit card playbook for membership perks
Porsche Just Unveiled Details for the First All-Electric Macan

✌🏼 Misc

Arnold Schwarzenegger Detained at a German Airport over Ultra-Rare Audemars Piguet
Ferrari Is Building Its First Sailing Yacht for Ocean Racing
Jay-Z and Moncler Team Up on a New Collection of Apparel and Accessories