Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
💡 Products & Trends
- Hermès raise prices ahead of the holiday season
- Bottega Veneta introduces lifetime warranty
- Mercedes-Benz: Luxurious Lineage Of Engineering Excellence
- Gucci tops the world’s hottest brand ranking
📺 Marketing and Advertising
- Influencer Content Is Fun to Watch. Too Bad the Creators Are Miserable
- The skin is ‘an extension’ of the brain: discover the ‘emossome’
- Is there a future for virtual influencers?
⛓️ Web3 & The Metaverse
- Beauty in the Metaverse, how to make ‘first small steps’ into the future
- L’Oréal launches metaverse-focused accelerator program with Meta
- Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse
- Discover the Burberry x Minecraft Capsule Collection
- Bang & Olufsen has entered the Metaverse with its first NFT drop
🛍️ Experience & Retail
- Gucci Vault debuts first offline experience for collection with Palace
- You can now buy Chanel and Hermès on Luxury Stores at Amazon
- This man can find your dream watch
- Gymshark’s First Physical Store Is a ‘Cathedral’ to Its Brand
- Maybelline New York Launches Virtual Loft
💼 Business & Finance
- Kering sales increased 23 percent
- Affluent expected to slow down in spending on luxury goods
- Moncler Group revenues up 32 percent
✌🏼 Misc
- Hermès expands its leather working school
- Saudi Arabia is building its own version of the Champs-Élysées avenue
- Maserati and Barbie have joined forces for a bright pink-colored compact SUVs
- Oops: A Mondrian Artwork Was Hung Upside Down for Over 75 Years
Long form content (>1min)
The Business of Fashion - The Debrief | Luxury E-Commerce’s Big Challenge ( 24m24 )
Cartier - Cartier Trait d'Union: Capturing Transparency ( 1m22 )
HYPEBEAST - Digital Balenciaga Jackets to $130k Dunks - This Makes It Possible | Behind the HYPE: Unreal Engine ( 5m29 )
Short form content (<1min)
Balmain - BALMAIN x EVIAN ( 15s )
GUCCI - Gucci Vault Land in The Sandbox ( 47s )
Hermès - Hermès | Cabriole, The scent of their childhood ( 15s )
Louis Vuitton - A Countryside Escape with Eve Jobs I LOUIS VUITTON ( 39s )
Christian Dior - #DiorASMR: the savoir-faire behind the Dior Essential bag ( 10s )
Guerlain - GUERLAIN | L'Heure Bleue by Yves Klein: The Exceptional Piece ( 15s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
Have you considered going premium?
If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:
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