🔮💎 The End of a Slow Luxury Summer #76

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Daaaamn, it's already the end of August...

Summer is over before you know it. Don't believe me? Just walk around in a retail space. Everything seems to be on sale — some things are even half-price. Money certainly can't buy happiness, but it can buy a few extra pair of shoes and a few extra weeks of summer holidays.

Truth be told, it's been a slow summer for luxury news. The heat of July and August has translated into more lounging than designing in offices, and so press releases have dwindled alongside ice cream orders.

Despite this lull, luxury marketers and executives have been working hard behind the scene to prepare back to school and Q4. A lot of surprises are about to make a splash in the coming months.

Stay tuned, stay hydrated and stay subscribed to What The Luxe (feels like an endless summer, right?)

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

TAG Heuer and Porsche Release a Smartwatch
Bobbi Brown Ventures Into Hair Care
Louis Vuitton Is About to Drop a Bold, Updated Take on Its Empreinte Jewelry Collection
Stella McCartney and LVMH Launch Clean Beauty Line
Japan Wants Young Adults to Drink More Alcohol. Here’s Why.

🛍️ Experience & Retail

In The Aftermath Of The Pandemic, Wellness Is The New Luxury
Amazon Fashion launches virtual try-on for sunglasses
Brands and retailers are focusing less on e-commerce modernization

⛓️ Web3 & The Metaverse

The Duality Of The Chinese Metaverse
Survey finds people expect to spend at least 4 hours a day in the metaverse
Gucci taps Miley Cyrus avatar for Roblox fragrance

💼 Business & Finance

The future of investing includes Birkins, Rolexes and JLo’s jungle dress
Prada is seeking at least US$1 billion from a second listing in Milan
Beauty and the inflation beast: 'lipstick effect' to shield Estée Lauder, Coty

📺 Marketing and Advertising

Tiffany & Co. designs the trophy of an e-sport competition
Why Luxury Sneakers Are The New Social Currency
Luxury brands in China are (again) turning to gifting
Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite
Discover Snapchat+ the latest premium experience from Snap

✌🏼 Misc

Balenciaga Debuts Its Latest Absurdist Piece, the 'Shoelace Bow Earrings'
Supreme Is Collaborating With Pat McGrath Labs Again
Karl Lagerfeld’s beloved pet cat, Choupette, celebrated her 11th birthday in style on a private plane
Goop founder Gwyneth Paltrow will appear as a guest shark on Shark Tank’s upcoming season
Dozens of Rolexes Have Been Stolen Right Off the Wrists of Bay Area Watch Collectors