🔮💎 The End of a Slow Luxury Summer #76

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Daaaamn, it's already the end of August...

Summer is over before you know it. Don't believe me? Just walk around in a retail space. Everything seems to be on sale — some things are even half-price. Money certainly can't buy happiness, but it can buy a few extra pair of shoes and a few extra weeks of summer holidays.

Truth be told, it's been a slow summer for luxury news. The heat of July and August has translated into more lounging than designing in offices, and so press releases have dwindled alongside ice cream orders.

Despite this lull, luxury marketers and executives have been working hard behind the scene to prepare back to school and Q4. A lot of surprises are about to make a splash in the coming months.

Stay tuned, stay hydrated and stay subscribed to What The Luxe (feels like an endless summer, right?)

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🛍️  Experience & Retail
⛓️ Web3 & The Metaverse
💼 Business & Finance
📺  Marketing and Advertising
✌🏼 Misc

Long form content (>1min)

Tiffany & Co.— Tiffany Lock ( 1m30 )

Valentino - Valentino Narratives | Episode 4 ( 7m34 )

Montblanc - How to use Montblanc Augmented Paper II Montblanc ( 3m05 )

Dolce & Gabbana - Dolce&Gabbana DNA Sicily ( 1m )

Short form content (<1min)

GUCCI - Gucci Link to Love ( 45s )

IWC Watches - IWC x PREFACE - THE COLORS OF TOP GUN IN HONG KONG ( 50s )

Louis Vuitton - Empreinte Fine Jewelry Collection| LOUIS VUITTON ( 40s )

Guerlain - GUERLAIN | Introducing Noir G ( 29s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

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Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

squaresayings

vintagefantasymag

jdemsey

surreal_chaos

microdosemovement


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