Special Reports
Data-backed deep dives full of examples and analysis of the most important topics in luxury
Luxury Craftsmanship and Know-how
Why the hand behind the object still sells, and how brands show it.
Luxury & Data
Why luxury and data stopped being enemies, and what the smart houses quietly do with it.
Learnings from 100 luxury pandemic campaigns
I reviewed a hundred campaigns from the strangest year in retail memory and kept what actually worked.
Becoming a data-powered marketer (Part 1)
A practical three-part guide to building data reflexes as a marketer: what to measure, what to ignore and how to turn numbers into decisions.
Becoming a data-powered marketer (part 2)
A practical three-part guide to building data reflexes as a marketer: what to measure, what to ignore and how to turn numbers into decisions.
Becoming a data-powered marketer (Part 3 - Final)
A practical three-part guide to building data reflexes as a marketer: what to measure, what to ignore and how to turn numbers into decisions.
What Luxury Brands Need to Know about the Web3
The 2021 gold rush, as it looked from inside.
Luxury & Storytelling (Long Form Videos)
What luxury brands get right and wrong when they go past 30 seconds.
🔮💎 The 150 Luxury Campaigns that Mattered in H1 2026 - Special Report #20
The 150 brands that owned luxury and beauty video in the first half of 2026, ranked by views. 179 slides, free.
🔮💎 Sport Is the New Front Row - Special Report #21
712 million views, 3,531 posts, a full year of data. The map of how luxury and beauty took over sport, and the brands that won it.
🔮💎 Luxury Pop-Up Stores - Special Report #22
132 pop-up campaigns ranked, from 5,049 verified posts and 679 brands. The full deck is for Premium members.
🔮💎 Celebrities in 10,000 Luxury Campaigns - Special Report #23
The 100 celebrities luxury & beauty brands lean on, ranked, with 300 verified campaigns. The full deck is for Premium members.
🔮💎 Beauty Ingredients - Special Report #24
120 beauty ingredients ranked and profiled, from 142,750 posts and 3,122 brands and creators. The full deck is for Premium members.
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