🔮💎 Luxury Pop-Up Stores - Special Report #22

Dear all,

Pop-up stores are where luxury brands get to play.

A temporary store lets a brand test a concept around its DNA without betting the kind of money a flagship demands.

When it works, you get a line around the block and 53 million views, like Prada and Gentle Monster in Tokyo.

When it flops, it disappears quietly a few weeks later.

That's why this week's special report analyzes 5,000+ social media posts on pop-up stores from 650+ brands, tracked over the last 18 months.

Together they collected 250M+ views.

We analyzed and ranked the campaigns that mattered across Fashion, Beauty, Watches & Jewelry, Retail, Hotels and more.

Premium members get the full deck below. Everyone else, here is what is inside.

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

Data provided by Submarine.ai the Frontier Insights Lab that boost your business and make your content irresistible.

This week's special report

163 slides covering 130+ pop-up store campaigns with insightful analyses

What is inside

• Analyses of 130+ pop-up store campaigns on Tiktok, Instagram and YouTube over the last 18 months
• All luxury categories covered: Fashion, Beauty, Watches & Jewelry, Retail, Hotels & Travel, Automotive, Home and Wines & Spirits
• When and where are top brands opening pop-up stores and which ones get the most views and the most search volume
• How retailers like Selfridges and Sephora have become pop-up landlords
• What kind of experiences are offered by top brands (beyond selling only)

A look inside

Selfridges appears in 168 pop-up posts from 27 brands, Sephora in 145 from 52.

The biggest pop-up video of the window: Prada x Gentle Monster in Tokyo, 53M views.

All luxury & beauty categories covered with dozens of examples for each

Want to learn more? Click the following link to upgrade to premium right now