🔮💎 Celebrities in 10,000 Luxury Campaigns - Special Report #23

Dear all,

Celebrity marketing sits at the heart of luxury strategy.

The obvious superstars are everywhere: 105 brands mentioned Taylor Swift over the last 12 months, and the Kardashian-Jenners power hundreds of campaigns on their own.

But the most interesting faces are the surprising ones: K-pop ambassadors whose posts average 2 million views, Formula 1 drivers with the most devoted fans in the data and past icons like Marilyn Monroe, still fronting campaigns decades on.

With this much riding on famous faces, knowing what (and who) works is more important than ever.

So this week's special report measures it:

10,000+ luxury and beauty brand posts from the last 12 months mentioning the top 100 celebrities and generating a total of 3.3 billion views between them.

Premium members get the full deck below. Everyone else, here is what is inside.

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

Data provided by Submarine.ai the Frontier Insights Lab that boost your business and make your content irresistible.

This week's special report

What is inside

• The top 100 celebrities from Music, Actors, Models, Influencers, etc... and 300 campaigns to understand how brands feature them
• Music owns half the celebrity economy: 34 musicians in the top 100
• American celebrities top the ranking with 61 of the 100 celebrities while K-Pop idols like Jung Kook generate the most views
• Millie Bobby Brown is the engagement queen: 7% median engagement per post
• Rising and fading stars: every celebrity's 24-month trend, in one chart
• The icons: brands still borrow Marilyn Monroe and Carolyn Bessette-Kennedy decades on

A look inside

A typical Millie Bobby Brown post runs a 7% engagement rate, ahead of Lewis Hamilton and Emma Chamberlain.

One slide per celebrity: Kim Kardashian's three biggest campaigns and the 80 brands that mention her.

Music opens the deck: 34 celebrities and 1.3B views.