🔮💎 Luxury and the Web3 #59

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Welcome to the Web3

Luxury brands are the latest to take notice of crypto, NFTs and the metaverse. That's strange because these technologies are all about authenticity, desireability, status and hype - just like luxury.

If you have a solid understanding of how luxury operates, you will understand that there is a growing gap between the physical realm and the digital realm, or the real world and the virtual world, if you will. This gap is being bridged by Web3 technologies.

If you and your respective luxury brand haven’t yet incorporated at least a small dose of blockchain and crypto, you should do so as soon as possible. The Web3 is here to stay and taking part right now at this early stage can be a real game changer for luxury brands’ business model and future strategy.

A few months ago I published a special report about Luxury, Crypto and the Blockchain for my Premium Subscribers. Check this week's What The Luxe for the latest news about this trend (and much more)

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺  Marketing and Advertising
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💼 Business & Finance
✌🏼 Misc

Long form content (>1min)


The Business of Fashion - The Worst Year in the History of Modern Luxury ( 2m24 )

Jaeger-LeCoultre - Reverso Hybris Mechanica Calibre 185 ( 2m35 )

Short form content (<1min)

Hermès - Les Mains Hermès ( 15s )

Cartier - Double C de Cartier ( 15s )

Moët & Chandon Official - Through the Eyes of... Roger Federer ( 58s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

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Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

A post shared by The TAX Collection (@taxcollection)

A post shared by ❤ Hang Nguyen ❤ (@thehangedit)

A post shared by Jose Navarro (@j.m.navarro)

A post shared by Betina R. Goldstein (@betina_goldstein)

A post shared by Wolf_trapmuzic (@wolf_trapmuzic)

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