🔮💎 Unexpected Luxury #70

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

An unexpected future...

The future of luxury is becoming more and more unexpected. Every day, we seem to discover a luxury concept, experience or brand that would have been impossible to imagine a few years ago. And every month, it seems like another luxury brand grabs our attention with an innovative stunt.

Customers are getting more used to the idea of doing things differently in the world of luxury:

  • Unexpected brands collaborating together like Ami and Puma or Supreme and Burberry,
  • Unexpected experiences like Balenciaga who has used smashed iphones as the invitation to their latest fashion show
  • And even unexpected product extensions with Amazon launching its sustainable fashion brand

The thing with luxury is that it is about being at the vanguard. And industries that are ahead of the curve are hard to predict. Still, let's try to imagine the unexpected future of luxury...

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺  Marketing and Advertising
🌲 Sustainability & Purpose
🛍️  Experience & Retail
⛓️ Web3 & The Metaverse
💼 Business & Finance
✌🏼 Misc

Long form content (>1min)

Hermès - Hermès | Plein Air ( 30s )

LVMH - LVMH Métiers d'Excellence x Tony Parker - You and ME 2022 ( 54s )

LOEWE - LOEWE x On ( 45s )

Harry Winston - Harry Winston Premier Kaleidoscope Automatic 36mm ( 25s )

Short form content (<1min)

Prada - A 360° experience into Prada FW22 Womenswear Collection ( 2m38 )

Balenciaga - Balenciaga Summer 22 ( 2m30 )

Berluti - Berluti - Live Iconic - ( 1m )

Christian Dior - When technology meets tradition for Autumn-Winter 2022-2023 ( 2m11 )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

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Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

A post shared by O H L A L A  ! (@ohlala__design__)

A post shared by Jose Navarro (@j.m.navarro)

A post shared by artleove (@artleove)

A post shared by Neon Aesthetic Art Collection (@neons_world)

A post shared by Betina R. Goldstein (@betina_goldstein)

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