Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil
January was a tough year but we made it...
... February comes from the Roman festival of purification called Februa, during which people were ritually washed.
Hopefully, some of the disruption that 2020 and 2021 brought to our lives will start to be washed away as we get closer to some form of normalcy.
Meanwhile, the luxury industry is booming:
- The luxury industry is getting back on track, with LVMH announcing record-breaking results for 2021.
- Snap is taking augmented reality to woo the luxury shoppers with new shopping-enabled lenses.
- The world of luxury is moving beyond tangible goods. More and more brands are understanding the importance of the Metaverse, despite LVMH CEO Bernard Arnault being skeptical
- Luxury brands are unveiling an array of campaigns and new products to celebrate the Chinese New Year of the tiger.
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
📺 Marketing and Advertising
- Lanvin reveals its Batman and Catwoman themed collection
- Discover The Nordy Pod, Nordstrom's first podcast
- Perfect Corp launches hyper realistic virtual jewelry try-on for rings & bracelets
💡 Products & Trends
- Top 3 sneaker trends in 2022
- Ingestible Beauty Category To Rise Through 2030
- Sephora enters the sexual wellness category with Maude and Dame
🛍️ Experience & Retail
- Discover Snapchat's new AR shopping lens
- Inside The New Soho House Paris
- Pinterest Debuts Try On for Home Décor AR Technology
⛓️ Web3 & The Metaverse
- Bugatti announces its own collection of NFTs
- LVMH owner Bernard Arnaud highly skeptical about the metaverse
- Is Discord the Soho House of the Web3?
- The Web3 Playbook for Brands
- Fashion's biggest takeaways from a year on Roblox
🌲 Sustainability & Purpose
- Moncler Plans to ban fur products
- Top Sustainability Marketing trends for 2022
- Prada appoints ESG experts Culpepper and Rugarli to board
💼 Business & Finance
- LVMH announces record sales fostered by Louis Vuitton and Dior
- Prestige Beauty Rises 30% in 2021 as Fragrance Outperforms All Other Categories
- Indie beauty brand Glossier lays off 80 employees
✌🏼 Misc
- Estée Lauder becomes Dancing on Ice’s first beauty partner
- The Van Gogh Museum in Amsterdam has reopened as a beauty salon to protest against Covid-19 rules
- Stella McCartney designs pantsuit for Minnie Mouse
Long form content (>1min)
Boucheron - Histoire de Style - New Maharajahs - High Jewelry 2022 | Boucheron ( 7m30 )
Guerlain - GUERLAIN | Violette x Loic Prigent: Rouge G Legendary Reds ( 1m57 )
Vacheron Constantin - Vacheron Constantin - Les Cabinotiers - La Musique du Temps ( 1m03 )
Christian Dior - The Greek Bar Jacket: The making of a Dior Cruise collection ( 1h08 )
Short form content (<1min)
Balmain - YEAR OF THE TIGER ( 29s )
Victoria's Secret - Year of the Tiger | Victoria's Secret ( 57s )
Hermès - Hermès | H24 ( 30s )
Guerlain - GUERLAIN | Rouge G: Legendary Reds - 1830 Rouge du Tigre ( 33s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
Have you considered going premium?
If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:
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