🔮💎 What The Luxe is Back! #67

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Guess who's back?!

In the last two years luxury brands had to go through some massive changes. Lockdowns throughout the world and the halt of global travel have caused serious challenges to the luxury business.

As a result, some luxury brands have started to invest the metaverse heavily (this word is on every marketer's mind these days!) or double down on sustainabilty. Others have decided to invest in connected objects and technology-enhanced retail as a way of interacting with their consumers and managing their business.

2022 will be full of surprises for luxury brands. Can't wait to dive into those together!

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers & happy new year!

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🌲 Sustainability & Purpose
⛓️ Web3 & The Metaverse (New)
🛍️  Experience & Retail
📺  Marketing and Advertising
✌🏼 Misc

Long form content (>1min)

Hermès - Hermès | Training new generations of artisans to leather métiers ( 7m48 )

Cartier - Cartier: What Makes a Cartier Diamond ( 4m18 )

NET-A-PORTER - First Time with Lily James | NET-A-PORTER ( 2m34 )

Short form content (<1min)


Louis Vuitton - Tambour Horizon Light Up Connected Watch | LOUIS VUITTON ( 40s )

MAC Cosmetics - Challenge Accepted Starring Cher With Saweetie | MAC Cosmetics ( 30s )

Dom Pérignon - Chef Thomas Keller discusses food inspirations ( 56s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

Have you considered going premium?

If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3

Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:





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