🔮💎 What The Luxe #91

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

When AI is everywhere, become unpredictable!

In today's fast-paced era, where artificial intelligence (AI) is everywhere, luxury marketers face a unique challenge: staying ahead of the curve.

To survive, luxury marketers need to do what AI can't.

They must tap into their inherent creativity, their willingness to take risks, and their ability to be wonderfully unpredictable.

AI-generated image of a Louis Vuitton Robot

Consider the surprising collaboration between Louis Vuitton and Timberland. It's a blend of high fashion and rugged practicality, a mix that no one saw coming. Prada, another powerhouse, is venturing into new territories with color cosmetics and skincare.

These steps are not just expansions; they are bold statements.

They show that luxury brands are not afraid to explore, to redefine boundaries.

There's also a growing fascination with second-hand luxury and vintage items. This trend isn't just about sustainability or economics; it's about storytelling and uniqueness. Each vintage piece carries a history, an aura of exclusivity that new items can't replicate.

This shift towards vintage luxury underscores a fundamental truth: In a world where AI predicts trends, the real luxury is in being unpredictable, in owning a story that's uniquely yours.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!


David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🛍️ Experience & Retail
⛓️ AI, VR & Disruption
💼 Business & Finance
✌🏼 Misc

Long form content (>1min)

Hermès - Behind the saddle with Astier Nicolas, Hermès partner rider.​ ( 1m07 )

Givenchy Beauty - Dinos, French author and rapper, passionate about art, words and rhythms ( 26m13 )

Van Cleef & Arpels - Le Grand Tour raconté par Van Cleef & Arpels ( 1m )

Short form content (<1min)

Christian Dior - Rouge Dior, The New Couture Lipstick - Preparing her 'Coup de Trafalgar ( 15s )

Aston Martin - Firing thrill directly into your senses. Vantage. ( 18s )

OMEGA - Ready to launch.​​ #OMEGA ( 10s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

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