🔮💎 What The Luxe #91

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

When AI is everywhere, become unpredictable!

In today's fast-paced era, where artificial intelligence (AI) is everywhere, luxury marketers face a unique challenge: staying ahead of the curve.

To survive, luxury marketers need to do what AI can't.

They must tap into their inherent creativity, their willingness to take risks, and their ability to be wonderfully unpredictable.

AI-generated image of a Louis Vuitton Robot

Consider the surprising collaboration between Louis Vuitton and Timberland. It's a blend of high fashion and rugged practicality, a mix that no one saw coming. Prada, another powerhouse, is venturing into new territories with color cosmetics and skincare.

These steps are not just expansions; they are bold statements.

They show that luxury brands are not afraid to explore, to redefine boundaries.

There's also a growing fascination with second-hand luxury and vintage items. This trend isn't just about sustainability or economics; it's about storytelling and uniqueness. Each vintage piece carries a history, an aura of exclusivity that new items can't replicate.

This shift towards vintage luxury underscores a fundamental truth: In a world where AI predicts trends, the real luxury is in being unpredictable, in owning a story that's uniquely yours.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

Prices for pre-owned Rolex watches are seeing some recovery
Louis Vuitton teases collaboration with Timberland
Prada Launches Color Cosmetics & Skincare in the US

🛍️ Experience & Retail

TikTok Wants to Work With LVMH to Get Fake Luxury Goods off the App
Five fashion exhibitions to catch worldwide in 2024
Fashion retail has become ground zero for testing technology innovation

⛓️ AI, VR & Disruption

At CES, beauty products pamper with AI
Google unveils Victoria's Secret AI link-up
AI-infused gastronomy at one of Dubai’s most expensive restaurants.
Meta Quest hosts ‘world’s smallest’ gym inside Puma store
The computer-creative co-creation paradigm: Your people are more important than ever

💼 Business & Finance

Secondhand Luxury Goods Are Now a $50 Billion Business
Puig expands in the premium skincare segment, with Dr. Barbara Sturm
Skincare Products Market to Grow by $42.4 Billion By 2027

✌🏼 Misc

Jaeger-LeCoultre Just Dropped a Master Ultra-Thin Watch
Marc Newson teams up with Swarovski to create the world’s first smart binoculars
Rabbit reimagines the digital experience with AI-powered R1 device