Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil Know-how and craftsmanship - whether it be assembling the ideal handbag or weaving the perfect scarf - have always been what sets luxury brands apart. However, a

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil An unexpected future... The future of luxury is becoming more and more unexpected. Every day, we seem to discover a luxury concept, experience or brand that

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil Metaverse everywhere, Metaverse nowhere Week after week we hear more and more news about luxury brands going into virtual worlds and the metaverse. If you read

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil January was a tough year but we made it... ... February comes from the Roman festival of purification called Februa, during which people were ritually washed. Hopefully,

In the last two years luxury brands had to go through some massive changes. Lockdowns throughout the world and the halt of global travel have caused serious challenges to the luxury business...

The holidays are finally here, which means it’s time for cocktail parties, Christmas cookies and cash bonuses at work. With the holiday season in full swing, the holiday marketing campaign is gathering speed to propel curations of gift-ideas, brand films, makeup tutorial and much more...

With the holiday season in full swing, the holiday marketing campaign is gathering speed to propel curations of gift-ideas, brand films, makeup tutorial and much more. After all, the holiday season is also the time when luxury brands try to connect with their customers in warm and personal ways.

When I first learned about it I was in shock. And then I did what any data analyst would do: I started to look at the data trail left behind this genius. By analyzing more than 200 videos on Youtube (with 90M views in total) and 1100 posts on Insta ...