Dear all,
It's been a whirlwind year since I transitioned from my role at Google a year ago. My time has been a mosaic of new beginnings. From consulting for dynamic brands to teaching luxury marketing to the bright minds at NYU. And not to forget, publishing 15 luxury micro lessons and building an insight tool that promises to reshape our understanding of the market (stay tuned for more on this!).
But now, I am back, reigniting the regular cadence of our newsletter, promising to bring you the latest and most insightful takes on the luxury industry.
In times marked by sweeping turmoil - economic upheavals, political unrest, and financial uncertainties - pondering the essence of luxury might appear trivial. Yet, let's recall the words of Russian literary giant Fyodor Dostoevsky, who famously said that "beauty will save the world."
In these challenging times, could the pursuit of beauty and luxury be a beacon of hope and resilience?
The digital realm continues to pose intriguing questions for luxury brands. The Web3 space, once buzzing with NFT launches, now seems to be in a phase of reflection - some would even say recalibration.
How should luxury brands navigate this new era? Should they create digital twins, explore platforms like Roblox, or invent entirely new digital experiences? While the frenzy might have subsided, the potential of Web3 remains vast and largely untapped.
However, the air is tinged with caution. Recent developments like Farfetch's emergency deal, striking a stark contrast with its former valuation, signal a slowdown in the industry. It's a reminder of the volatile and ever-evolving nature of our market.
Yet, as we approach the year's end - a pivotal period for luxury brands with the holiday gifting season - there's a palpable sense of optimism. This is the time for predictions, for setting strategies for the new year, and for embracing the festive spirit that illuminates our industry.
So stay tuned... We're back, and more enthusiastic than ever to embark on this journey with you. Here's to a season filled with joy, prosperity, and, unparalleled luxury. A season that will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply & send an email to leave a comment, I read and answer every message
💡 Products & Trends
- What Fashion Trends to Expect in 2024
- Sephora bets on fragrances made for sensitive skin
- Balmain Hair launches Hair Fragrance Trio
- Demand for major luxury watch brands on the decline
- Discover Pinterest 2024 Beauty Trends
🛍️ Experience & Retail
- How luxury brands offload stock
- Top 100 Retail Trends in 2023
- Louis Vuitton opens winter pop-up store in Niseko, Japan
⛓️ Disruption (AI, AR,VR, Web3 & The Metaverse)
- ‘Virtual bling’: Photoshopped Birkin bags are China’s latest social media trend
- E.l.f. Cosmetics launches first-ever Bitmoji Beauty Drop
- Adidas dives into Roblox with special drops and pop-up shops
- Balmain unveils AI-powered project for Unicorn sneakers
- In 2024, web3 will offer brands new community-building opportunities
🌲 Sustainability & Purpose
- The Handbag Clinic secures investment to drive expansion
- Rimowa Just Dropped a Collection of Travel Bags Made From Recycled Nylon
- Saving clothes from landfill, two companies leading the way in war on waste
💼 Business & Finance
- Farfetch’s downward spiral ends with acquisition by South Korea’s Coupang
- Luxury slowdown prompts fears of inventory pile-up over key holiday season
- Why are so many brands replacing their creative director?
📺 Marketing and Advertising
- Loewe launches its first Magazine
- Fendi unveils collaboration with Fragment and Pokémon
- Inside the Unexpected Collaboration Between Ducati and Bentley
✌🏼 Misc
- This New Coco Chanel-Inspired Trip Follows her Travels Across France
- Nordstrom beefs up Disney 100th anniversary partnership for annual holiday party
- The Best James Bond Watches
Long form content (>1min)
Guerlain - Les Légendaires: Mitsouko | GUERLAIN ( 1m17 )
ROLEX - Rolex Perpetual Planet Initiative Presents: In the Cloud Forest ( 1m )
Hennessy - Maison Hennessy: Cultivating the Future ( 2m28 )
Short form content (<1min)
GUCCI - From Gucci, with love. Windows and façades around the world for the holiday season ( 16s )
La Mer - The Atelier of Wonder | La Mer ( 15s )
Sephora - A Year of Doing Good ( 54s )
Michael Kors - Hello, Chateau | Holiday 2023 ( 49s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
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If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
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