Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil
Luxury brands are getting ready for quite a unique holiday season
The post-2020 luxury landscape is full of contradictions. Quickening change next to a pace of life that’s slowing down makes life difficult for people trying to predict what tomorrow will look like, never mind 2022.
After almost 2 years in the 'new normal', three topics are in every luxury marketer's minds:
- Supply chain challenges
- The holiday season
- The metaverse, Web3 and NFTs
It is the combination of those three topics that will define luxury and luxury brands between now and the end of the year.
In order to help you to understand what's happening and predict the future, here are the new resources that you'll find in What The Luxe:
- From now on, I'll add a category about "Web3 & the Metaverse" in each newsletter
- I've published my 18th special report about what luxury brands need to know about the Web3 (premium subscribers only)
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
🛍️ Experience & Retail
- Pinterest bets on livestream shopping
- Discover Bvlgari's first Hotel in Paris
- Chanel announces a Christmas holidays pop-up with London Heathrow
- Ulta Beauty partners with DoorDash to offer same-day delivery
- IWC’s traveling watch exhibition will land next in NYC
⛓️ Web3 & The Metaverse (New)
- Guerlain will auction exclusive NFTs to finance projects preserving biodiversity
- An expert's take on defining the Metaverse
- Discover Ray-Ban's first NFT glasses
- How these 5 brands are venturing into the metaverse
- Why Nike is getting ready to trademark virtual sneakers and clothing
💡 Products & Trends
- The hottest watches right now, according to watch dealers
- Tiffany & Co.’s has hidden its Advent Calendar in a Four-Foot-Tall Basquiat
- Handbags by independent designer beat Dior and Louis Vuitton at resale
🌲 Sustainability & Purpose
- H&M debuts virtual all vegan collection in Animal Crossing
- Anya Hindmarch's latest collection is made of biodegradable leather bags
- French fashion brand Sézane becomes a B Corp
💼 Business & Finance
- Rent the Runway is now valued $1.4 billion despite the pandemic
- The luxury sector will grow 30% this year, according to the Prada Group CEO
- Estée Lauder expects further supply chain disruption in 2022
📺 Marketing and Advertising
- Louis Vuitton is the most valuable luxury brand of 2021
- Lancome gets inspired by Netflix’s ‘Emily in Paris’
- Beauty brand Aesop launches its Worldwide FM radio shows
✌🏼 Misc
- How sex toys surprisingly inspired Gucci
- Nike reveals a collab with card game Uno
- Macaulay Culkin’s appearance in Gucci's latest fashion show
Long form content (>1min)
Jean Paul Gaultier - Les Punks | by Jean Paul Gaultier ( 2m17 )
Louis Vuitton - Interview with Virgil Abloh: LV x NIGO® Collaboration | LOUIS VUITTON ( 1m )
GUCCI - Gucci Love Parade ( 58m )
Rolls-Royce Motor Cars - Rolls-Royce Motor Cars Introduces Black Badge Ghost ( 6m09 )
Short form content (<1min)
Versace - Versace Watches | Fortune Teller Campaign ( 21s )
Andy Warhol x SK-II | NEW PITERA™ Essence Limited Edition ( 15s )
Dolce & Gabbana - #DGLeo Exclusive Collection ( 47s )
Givenchy Beauty - Givenchy Holiday Season 2021 - Official Movie ( 35s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
Have you considered going premium?
If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:
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