In the endless race for attention, luxury brands have to take evermore creative measures in order to reach their target audience. Culture, creativity and technology are luxury's secret weapons to tell their story in a more relevant way. Luxury brands have ...

As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience. In this week’s newsletter...

Data and insight can teach you how to fly higher than the competition. Here’s why: data tells you what works and what doesn’t; data is constantly updated; and - if handled properly - it allows you to constantly tweak your efforts. For example, ...

The ocean of data is filled with invaluable treasures Data is a crucial asset, but only if you know how to use it. Like a fine wine, data can age and gain value over time. That’s why I keep on digging new insights from the “Data-Ocean”.

Data is plentiful but insight is scarce In today’s world, data in plentiful. Data is everywhere! Millions of data points are generated by your consumers everyday. If you want to get a jump on your competition, then you need to start thinking about how you can use this data to your advantage....

A year ago, luxury was under siege. The world almost stopped spinning but still, every day during the pandemic, brands sent messages to their customers. They've kept showing up. In this report, I’ve put together 100 of the top campaigns launched by luxury, beauty and fashion brands over ...

have you heard about all the hype around live-streaming? It's everywhere. Live streaming is now possible on the largest platforms like YouTube, Instagram and Twitch. There's no doubt that broadcast video will be a central part of how we interact with technology in the next 10 years...

Have you heard about Bitcoin, a cryptocurrency whose market cap is around one trillion dollar? What about Ethereum, a blockchain-based platform that powers thousands of smart contracts and ICOs? The hype around the blockchain has been huge... Well, what if I told you that...