> Hey! This is a teaser of my last special report about Luxury & Long form storytelling. If you enjoy it, consider becoming a premium subscriber to access all my special reports! When Luxury Brands take their time... Some brands think that marketing is all about speed and precision. They

What luxury brands get right and wrong when they go past 30 seconds.

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil [https://www.linkedin.com/in/davidklingbeil/] What a year it has been! A few more weeks to go before the end of 2021, and what a

The luxury sector is thriving and luxury brands seem to be doing better than ever, despite a pandemic that seems far from being over... Luxury groups have announced phenomenal financial results and are preparing for the holiday season. Chanel has even decided to rise the price of some of its bag...

The post-2020 luxury landscape is full of contradictions. Quickening change next to a pace of life that’s slowing down makes life difficult for people trying to predict what tomorrow will look like, never mind 2022. After almost 2 years in the 'new normal', three topics...

The 2021 gold rush, as it looked from inside.

I can't believe we've reached the 60th episode of What The Luxe already! When I started toying with the idea of this newsletter, I had no idea it will become such a fascinating project. Each episode of the newsletter is a moment, a commitment

Luxury brands are the latest to take notice of crypto, NFTs and the metaverse. That's strange because these technologies are all about authenticity, desireability, status and hype - just like luxury.