🔮💎 Luxury's most crucial challenges #61

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Luxury brands are getting ready for quite a unique holiday season

The post-2020 luxury landscape is full of contradictions. Quickening change next to a pace of life that’s slowing down makes life difficult for people trying to predict what tomorrow will look like, never mind 2022.

After almost 2 years in the 'new normal', three topics are in every luxury marketer's minds:

  • Supply chain challenges
  • The holiday season
  • The metaverse, Web3 and NFTs

It is the combination of those three topics that will define luxury and luxury brands between now and the end of the year.

In order to help you to understand what's happening and predict the future, here are the new resources that you'll find in What The Luxe:

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🛍️  Experience & Retail
⛓️ Web3 & The Metaverse (New)
🌲 Sustainability & Purpose
💼 Business & Finance
📺  Marketing and Advertising
✌🏼 Misc

Long form content (>1min)

Jean Paul Gaultier - Les Punks | by Jean Paul Gaultier ( 2m17 )

Louis Vuitton - Interview with Virgil Abloh: LV x NIGO® Collaboration | LOUIS VUITTON ( 1m )

GUCCI - Gucci Love Parade ( 58m )

Rolls-Royce Motor Cars - Rolls-Royce Motor Cars Introduces Black Badge Ghost ( 6m09 )

Short form content (<1min)

Versace - Versace Watches | Fortune Teller Campaign ( 21s )

Andy Warhol x SK-II | NEW PITERA™ Essence Limited Edition ( 15s )

Dolce & Gabbana - #DGLeo Exclusive Collection ( 47s )

Givenchy Beauty - Givenchy Holiday Season 2021 - Official Movie ( 35s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

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Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

A post shared by Betina R. Goldstein (@betina_goldstein)

A post shared by YOON HYUP (@ynhp)

A post shared by Neon Lights (@starryeyeslights)

A post shared by John Demsey (@jdemsey)

A post shared by The Design Tip (@thedesigntip)


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