🔮💎 The Boldness of Luxury #56

• 4 min read

As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience. In this week’s newsletter...

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

Luxury brands’ boldness

As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience.

In this week’s newsletter I’ll take a look at how luxury brands are dealing with the challenges ahead, from becoming carbon neutral like L’Oreal USA or banning fur in their products like the Kering group. They have the boldness to explore new territories like the metaverse (see Dior’s latest campaign) or to leverage tech like Lancome.

Being bold is no longer an option for luxury brands and the best is yet to come…

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

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🛍️ Experience & Retail
🌲 Sustainability & Purpose
📺   Marketing and Advertising
💼   Business & Finance
✌🏼 Misc

Long form content (>1min)

Burberry - #TBMonogram landscapes ( 3m )

NET-A-PORTER - MEET THE MAKERS: The Vanguard ( 4m17 )

Vogue - 73 Questions With Kylie Jenner ( 7m36 )

Christian Dior - Sauvage - Blue Goldsmith ( 2m46 )

Short form content (<1min)

L'OCCITANE - Our Hair Care products for blooming hair ( 30s )

Dolce & Gabbana - #DGFattoAMano: Dolce&Gabbana Canvas Edge Shopper bag ( 1m )

Berluti - Berluti - The Hublot Big Bang Unico Berluti Aluminio - ( 56s )

Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

theartistedit

A post shared by @theartisteditsayitwithlights

A post shared by @sayitwithlightsyeppart

A post shared by @yeppartbetina_goldstein

A post shared by @betina_goldsteinvisualizevalue

A post shared by @visualizevalue


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← 🔮💎 Pushing the boundaries of Luxury #57
Becoming a data-powered marketer (Part 3 - Final) →

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