šŸ”®šŸ’Ž The Boldness of Luxury #56

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers ā€”written by me, David Klingbeil

Luxury brandsā€™ boldness

As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience.

In this weekā€™s newsletter Iā€™ll take a look at how luxury brands are dealing with the challenges ahead, from becoming carbon neutral like Lā€™Oreal USA or banning fur in their products like the Kering group. They have the boldness to explore new territories like the metaverse (see Diorā€™s latest campaign) or to leverage tech like Lancome.

Being bold is no longer an option for luxury brands and the best is yet to comeā€¦

I hope this newsletter will inspire you, surprise you and make you thinkā€¦ What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

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šŸ›ļø Experience & Retail
šŸŒ² Sustainability & Purpose
šŸ“ŗ Ā  Marketing and Advertising
šŸ’¼ Ā  Business & Finance
āœŒšŸ¼ Misc

Long form content (>1min)

Burberry - #TBMonogram landscapes ( 3m )

NET-A-PORTER - MEET THE MAKERS: The Vanguard ( 4m17 )

Vogue - 73 Questions With Kylie Jenner ( 7m36 )

Christian Dior - Sauvage - Blue Goldsmith ( 2m46 )

Short form content (<1min)

L'OCCITANE - Our Hair Care products for blooming hair ( 30s )

Dolce & Gabbana - #DGFattoAMano: Dolce&Gabbana Canvas Edge Shopper bag ( 1m )

Berluti - Berluti - The Hublot Big Bang Unico Berluti Aluminio - ( 56s )

Luxury is as much about business as it is about creativity. Staying inspired is key. Hereā€™s a selection of what keeps me inspired:

theartistedit

A post shared by @theartisteditsayitwithlights

A post shared by @sayitwithlightsyeppart

A post shared by @yeppartbetina_goldstein

A post shared by @betina_goldsteinvisualizevalue

A post shared by @visualizevalue


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