Dear all,
For almost six years I've analysed luxury and beauty on YouTube, Instagram and TikTok. This week we look beyond, at Pinterest.
For this What The Luxe I've analyzed:
* 1,058 luxury and beauty brand accounts
* 254 creators
* 800K pins
Pinterest publishes no view count
7 min readPublic
Go deeper with WTL Premium
Special Reports, the full newsletter archive and every new premium issue. Compare plan
Dear all,
Luxury brands are famous for cultivating an impression of exclusivity. This week's data has a theme: brands making exactly one of something.
Kith and BMW built a one-of-one X5 show car that is not for sale, and 5.5M people watched it anyway. Bugatti
Dear all,
I hope you are enjoying your summer break. I'm writing this issue from beautiful Mexico before flying back to Miami soon.
While you are perfecting your tan on the beach, some luxury brands are spending their time in a very short list of places, like Saint-
Dear all,
The news has been hard to read lately. And when the world turns gloomy, what's best than joining thousands of people to walk into a park and hear music together for three days.
Festivals are one of the few escape pods we have left, and this
5 min readPublic
Get the 150 luxury campaigns of H1 2026
Free report: every brand's biggest video of the half, ranked across eight
categories. Plus What The Luxe each Monday.