Learnings from 100 luxury pandemic campaigns

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil

A year ago, luxury was under siege.

The world almost stopped spinning but still, every day during the pandemic, brands sent messages to their customers. They've kept showing up.

In this report, I’ve put together 100 of the top campaigns launched by luxury, beauty and fashion brands over the past 15 months.

At first, it might seem like a lot to take in. But rest assured, I’ve curated this selection with a big picture in mind: how much guidance and inspiration could we draw from the market trendsetters.

The rest of this one is for premium members

The full rankings, tables and breakdowns sit behind this line.

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