Dear all, The news has been hard to read lately. And when the world turns gloomy, what's best than joining thousands of people to walk into a park and hear music together for three days. Festivals are one of the few escape pods we have left, and this

The 150 brands that owned luxury and beauty video in the first half of 2026, ranked by views. 179 slides, free.

Dear all, The FIFA World Cup 2026 is now officially over and What The Luxe is back! In the stadium, the best teams in the world have competed against each other to gain the precious golden trophy (whose case is created by Louis Vuitton, by the way). Outside of the

Dear all, It's been a while. I'm coming back with something worth your attention for the #100 episode of What The Luxe! The Estee Lauder Companies x Puig potential merger is one of the most interesting strategic moves luxury beauty has seen in years. I'

AI companies suck at Marketing... ... while Luxury Brands are the best at creating legendary branding. Could there be an opportunity here? What if OpenAI, Anthropic or even Mistral learned a few pages of the luxury marketing playbook? That's one of the fascinating topics we've discussed with

Dear all, Every single week, AI seems to be disrupting our businesses even more. And the speed of disruption is only going to increase in the future. This is why it's so crucial to take some time and think about the meaning of AI and how to leverage

Dear friends: Happy new year! 2024 has been wild and it sounds like 2025 will be even wilder. To start the new year with a bang, I wanted to share 12 predictions on how luxury brands can use AI with you. I was invited on the legendary podcast Some Future

Life is all about the choices we make. Imagine really wanting a fancy Hermès bag. You could either listen to experts who know all about buying luxury rarities, or you could do something crazy like that Florida man who stole 60 Hermès bags in broad daylight (see article below). Whether