🔮💎 Luxury and the Web3 #59
Luxury brands are the latest to take notice of crypto, NFTs and the metaverse. That's strange because these technologies are all about authenticity, desireability, status and hype - just like luxury.
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🔮💎 The Acceleration of Luxury #58
The luxury market is changing quickly, with consumers getting more and more impatient about brand engagement. Luxury brands are known for never rushing to make decisions. However, under the growing pressure of millennial consumers, luxury marketers are...
Luxury & Nostalgia
If I had to remember only one thing from the latest Paris Fashion Week, it would be the following one: the custom episode of The Simpsons created by Balenciaga to introduce their show. The 10-minute video imagined by creative director Demna Gvasalia depicts
🔮💎 Pushing the boundaries of Luxury #57
In the endless race for attention, luxury brands have to take evermore creative measures in order to reach their target audience. Culture, creativity and technology are luxury's secret weapons to tell their story in a more relevant way. Luxury brands have ...
🔮💎 The Boldness of Luxury #56
As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience. In this week’s newsletter...
Becoming a data-powered marketer (Part 3 - Final)
Data and insight can teach you how to fly higher than the competition. Here’s why: data tells you what works and what doesn’t; data is constantly updated; and - if handled properly - it allows you to constantly tweak your efforts. For example, ...
Becoming a data-powered marketer (part 2)
The ocean of data is filled with invaluable treasures Data is a crucial asset, but only if you know how to use it. Like a fine wine, data can age and gain value over time. That’s why I keep on digging new insights from the “Data-Ocean”.
Becoming a data-powered marketer (Part 1)
Data is plentiful but insight is scarce In today’s world, data in plentiful. Data is everywhere! Millions of data points are generated by your consumers everyday. If you want to get a jump on your competition, then you need to start thinking about how you can use this data to your advantage....
Learnings from 100 luxury pandemic campaigns
A year ago, luxury was under siege. The world almost stopped spinning but still, every day during the pandemic, brands sent messages to their customers. They've kept showing up. In this report, I’ve put together 100 of the top campaigns launched by luxury, beauty and fashion brands over ...
Luxury & Live video
have you heard about all the hype around live-streaming? It's everywhere. Live streaming is now possible on the largest platforms like YouTube, Instagram and Twitch. There's no doubt that broadcast video will be a central part of how we interact with technology in the next 10 years...
Luxury, Blockchain & Crypto
Have you heard about Bitcoin, a cryptocurrency whose market cap is around one trillion dollar? What about Ethereum, a blockchain-based platform that powers thousands of smart contracts and ICOs? The hype around the blockchain has been huge... Well, what if I told you that...
Luxury & Podcasts
When it comes to influencing and impressing consumers in the 21st century, there is a lot more that luxury marketers can do than just investing in traditional advertising. Podcasts are a great example of how companies can use storytelling and emerging technology to improve their digital presence...
The State of Luxury Videos
Did you know that Luxury and Beauty brands have posted more than 13k videos on YouTube in the last years? It’s a considerable amount of content. It would be almost impossible for a human being to keep track of everything that is happening in this space...
8 luxury trends for 2021
n this week’s special issue, I’m happy to share my top luxury trends for 2021 with you. I believe that each one of these trends will have a strong impact on the luxury business in the next 12 months. My top trends / predictions for 2021 are...