Archive
🔮💎 What The Luxe is Back! #67
In the last two years luxury brands had to go through some massive changes. Lockdowns throughout the world and the halt of global travel have caused serious challenges to the luxury business...
🔮💎 Luxury's top holiday campaigns (teaser) #66
The holidays are finally here, which means it’s time for cocktail parties, Christmas cookies and cash bonuses at work. With the holiday season in full swing, the holiday marketing campaign is gathering speed to propel curations of gift-ideas, brand films, makeup tutorial and much more...
Luxury Holiday & Gifting campaigns - Special Report #20
With the holiday season in full swing, the holiday marketing campaign is gathering speed to propel curations of gift-ideas, brand films, makeup tutorial and much more. After all, the holiday season is also the time when luxury brands try to connect with their customers in warm and personal ways.
🔮💎 Paying homage to Virgil Abloh with "data" #65
When I first learned about it I was in shock. And then I did what any data analyst would do: I started to look at the data trail left behind this genius. By analyzing more than 200 videos on Youtube (with 90M views in total) and 1100 posts on Insta ...
Luxury & Storytelling (Long Form Videos)
In the age of 15s TikToks, time seems like the ultimate luxury and story-telling is key to the luxury experience. By creating 5, 10 or even 30-minute long videos, luxury brands get the chance to connect with their audience at another level. This special report's objective...
🔮💎 Why is Luxury Thriving Again? #62
The luxury sector is thriving and luxury brands seem to be doing better than ever, despite a pandemic that seems far from being over... Luxury groups have announced phenomenal financial results and are preparing for the holiday season. Chanel has even decided to rise the price of some of its bag...
🔮💎 Luxury's most crucial challenges #61
The post-2020 luxury landscape is full of contradictions. Quickening change next to a pace of life that’s slowing down makes life difficult for people trying to predict what tomorrow will look like, never mind 2022. After almost 2 years in the 'new normal', three topics...
What Luxury Brands Need to Know about the Web3
What does the revolution of cryptocurrencies, the blockchain, Non-Fungible Tokens, etc. have to do with luxury brands? You may think that this has nothing to do with you or your business. Well, you are wrong. Luxury brands stand to
🔮💎 Time flies in the Luxury World #60
I can't believe we've reached the 60th episode of What The Luxe already! When I started toying with the idea of this newsletter, I had no idea it will become such a fascinating project. Each episode of the newsletter is a moment, a commitment